Creating fashion illustrations for Dorothy Perkins
I am lucky enough to work as a fashion illustrator in London and Warwick and have studios and office space in both places. In February this year I was excited to collaborate with high street brand Dorothy Perkins on some amazing fashion illustrations. They had a blog post they were planning to do about dressing denim jeans up or down, with different kinds of footwear. We talked about what the best way to illustrate this would be, and came up with the idea of me creating some watercolour fashion illustrations to go with the blog post. The blog post featured three of Dorothy Perkins’s most popular fits of jeans; the skinny fit high waisted Frankie, the slim fit boyfriend Corey and the skinny fit ripped knee Darcy. As a fashion illustrator it’s always more fun to work with quality imagery and outfits, and this project was really enjoyable for me. I loved all of the jeans, the accessories and of course the footwear. The jeans we featured were dressed up and down by being paired with ankle boots, leopard skin mules, strappy sandals and killer stiletto heels. It made me realise how much I love leopard skin paired with denim !
How I create my fashion illustrations
A fashion illustration project always goes more smoothly when you have really great reference photos to work from. Dorothy Perkins were really clear with their direction. They knew exactly which jeans they wanted with which shoes and provided really good reference photos from various blog posts and from their own archives. Dorothy Perkins commissioned a total of eight fashion illustrations for the blog post. As a fashion illustrator, I prefer to start with doing a pencil sketch of the figure first. Then when I have got the figure and outfit correct, I like to go in and ink over the pencil sketch using tracing paper. To add colour to my fashion illustrations I like to use watercolours. I really like the effect of watercolours as the look is not too flat, and it has a nice texture and vibrancy about it. I know that digitally you can use the computer to create watercolour imagery but to me it never quite looks authentic enough. You can never quite get the same vibrancy as watercolours that are done by hand. Have a look at my fashion illustrations for this blog post and see what you think. Dorothy Perkins were really pleased with them and actually found that having a blog post with illustrations created much more traffic to that particular blog post than usual.
Fashion illustrations as an important part of a blog post
I really enjoyed creating these fashion illustrations for Dorothy Perkins. It was one of those dream jobs where everything goes right. I have been working quite a few years as a fashion illustrator now, and these kinds of projects rarely come along where everything falls into place. I think illustrations can really bring a depth and a point of interest for a blog post. I have worked as a fashion illustrator on many blog posts now for companies such as Dorothy Perkins, Ultimo and Pampleone to mention just a few. If you are interested in hiring a fashion illustrator for one of your blog posts, why not check out my fashion illustration portfolio or my fashion illustration services page. I provide a range of different kinds of illustrations including fashion, beauty and product illustration. If you need any kind of illustration work why not drop me a line!